Child-Friendly Media and Advertising

Child-Friendly Media and Advertising

Treat children as you would like to be treated.

What role does media play in children’s lives? How are children and families portrayed in news and reports? What impact do advertisements have on young minds? And are influencers truly the “new gods” for today’s generation? These are essential questions, and we’re passionate about exploring them. If you’re interested in understanding child rights concerning media and advertising, this program is for you

Our Approach

In 2021, we registered the Child-Friendly Media and Advertising trademark. Organizations participating in Hintalovon Foundation’s compliance program can earn this trademark. Participants commit to legally and ethically responsible media and advertising practices, implement internal accountability policies, and actively manage related responsibilities.

Our Impact

Much of our work happens behind the scenes and takes time to implement, but we have some measurable results to share:

child-friendly media training sessions for agencies and companies
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expert resources for children, parents, and professionals
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consultations on child rights in media and advertising
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Our colleagues

Dóri Merényi

Associate for children's rights

Dóri joined us as a volunteer in November 2022. She is now a core member of our team as a Children’s Rights Worker. She is in charge of the Foundation’s education programme, where she not only organises online and in-person trainings, but is also a presenter. She is the implementer of the Hintalovon Academy and helps out wherever she can. Her aim is to ensure that as many professionals as possible are aware of children’s rights and can put them into practice. Her diplomatic degree and her human rights training, which she studied in the Netherlands, enable her to join international cooperation projects in addition to the academy.

dr. Dominika Rácz

Lawyer

Midi works as a children’s rights advisor and helps with the legal tasks related to specific programmes. Like the others, she strongly believes that if more people listen to children in the way they need, they can become happier children and then balanced adults. As well as being a lawyer, she is also a talented photographer and is always happy to take and send us pictures to use on social media or our website.

Our partners

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Our references

“It has always been important to us that our newspaper conveys values, that we respect child rights. Certainly, we have always been careful about how we present our young people, how we present them. It is a matter of immense pride that this has now become ‘official’ following the Foundation’s assessment. It is also important to raise awareness of child rights, to educate, to make as many people as possible aware of them. 

Éva Akovács

Nők Lapja editor in chief, Central Médiacsoport Zrt.

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