Child-Friendly Media and Advertising

Treat children the way you would want to be treated.

What role can media play for children? How are children and families portrayed in news and reports? What impact do advertisements have on young minds? And are influencers truly the “new gods” for today’s generation? These are essential questions, and we’re passionate about exploring them. If you’re interested in what children’s rights say about media and advertising, this is the program for you.

Our approach

In 2021, we registered the Child-Friendly Media and Advertising trademark. Organizations participating in Hintalovon Foundation’s compliance program can earn this trademark. Participants commit to legally and ethically responsible media and advertising practices, implement internal policies for accountability, and actively manage related responsibilities.

Our impact

Much of our work happens behind the scenes and takes time to implement, but we have some measurable results to share:

child-friendly media training sessions for agencies and companies
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expert resources for children, parents, and professionals
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consultations on child rights in media and advertising
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Our colleagues

Dóri Merényi

Associate for children's rights

Dóri joined us as a volunteer in November 2022. She is now a core member of our team as a Children’s Rights Worker. She is in charge of the Foundation’s education programme, where she not only organises online and in-person trainings, but is also a presenter. She is the implementer of the Hintalovon Academy and helps out wherever she can. Her aim is to ensure that as many professionals as possible are aware of children’s rights and can put them into practice. Her diplomatic degree and her human rights training, which she studied in the Netherlands, enable her to join international cooperation projects in addition to the academy.

dr. Szilvi Gyurkó

Children's rights adviser

Szilvi probably needs no introduction – she is the founder of Hintalovon and is still an integral part of our operations and team. She works as a consultant in the foundation, which means she takes on and launches small projects and thinks together with the others. She is no longer involved in specific issues, but she still gives presentations, training and education.

Kata Szeder

Communications Officer

Kata is responsible for the communication of super programmes and collaborations such as the Hintalovon Academy, the Arts Together project and our collaboration with Bethadine. She is the soul of all our collective thinking, constantly inspiring us with her creative and unique ideas, and without her experience and expertise, the Hintalovon Podcast would not exist. And if that wasn’t enough, we should also mention that Kata has a wonderful book recommendation for every occasion.

Our partners

Our references

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