Child-Friendly Media and Advertising
What role can media play for children? How are children and families portrayed in news and reports? What impact do advertisements have on young minds? And are influencers truly the “new gods” for today’s generation? These are essential questions, and we’re passionate about exploring them. If you’re interested in what children’s rights say about media and advertising, this is the program for you.
Our approach
In 2021, we registered the Child-Friendly Media and Advertising trademark. Organizations participating in Hintalovon Foundation’s compliance program can earn this trademark. Participants commit to legally and ethically responsible media and advertising practices, implement internal policies for accountability, and actively manage related responsibilities.
Our impact
Much of our work happens behind the scenes and takes time to implement, but we have some measurable results to share:
Our colleagues
Dóri Merényi
Associate for children's rights
dr. Szilvi Gyurkó
Children's rights adviser
Kata Szeder
Communications Officer
Our partners
Our references
“It has always been important to us that our newspaper conveys values, that we respect child rights. Certainly, we have always been careful about how we present our young people, how we present them. It is a matter of immense pride that this has now become ‘official’ following the Foundation’s assessment. It is also important to raise awareness of child rights, to educate, to make as many people as possible aware of them.